Stop Looksmaxxing.

Start Funnymaxxing.

There’s an odd phenomenon of men who are so hyper-focused on their appearance that they could only be compared to well, women. All women. Everywhere. Since the first woman who ever was. Women really care about how they’re physically perceived by men and they always will. Why? Well, men prioritize a woman’s beauty first, then he may or may not try to get to know who she is. The complete opposite is the case with women. Women care about who the man is first, then what he does, then how he looks. That’s the order.

As I explained in The Rise of Alpha Male Feminists, an entire generation of men now deeply believe that women are strong and brave. They’re swimming in an ocean of feminist propaganda from the late 90’s/early 2000’s. They also see women as hunters. Yes, that’s right. In the looksmaxxer’s world — man is the vulnerable prey and woman is the lustful predator. She leaves her house disheveled, rabid, and hungry for the next 6’5 chad with a chiseled jawline, 10-inch cock, $10M liquid cash, and not a strand of hair missing from his head. The looksmaxxer can only hope to be scooped up by one of these cock-hungry hunters — if only he looks handsome enough to her. This is a female mindset and extremely misguided.

Before girls go on a date (and sometimes before they even leave the house), they try on 10-20 different outfits then spend 2-3 hours doing their hair and makeup to make sure she looks hot for either her date, or her ideal man that she hasn’t met yet who might approach her tonight — if only she looks hot enough to him.

I used to work at a pizzeria. The cashier, let’s call him Vinny, essentially ran the store for the owner. Vinny was like the mayor. He knew the name of every customer who walked in, their regular order, and the names of their kids. He was bros with every guy in town. Girls would shamelessly flirt with him, sometimes multiple girls from the same friend group. Vinny was also 5’5, balding, and morbidly obese. 280lbs at least. Yes, you read that correctly.

Vinny was a fat fuck but he wasn’t a slob. He wore clothes that fit him, which in his case means he didn’t wear shirts that squeezed his fat. He had a short beard, slightly more than a 5 o’clock shadow, and always kept it tight. He got a haircut every 2-3 weeks and had a good sense of style. Vinny took care of himself and made sure he looked presentable. Oh, Norwoodbros, in case you’re wondering — Vinny never wore a hat. He didn’t get hair transplants either. Vinnny wore his Norwood 5 loud and proud. He didn’t care.

Vinny had a commanding presence. You knew he was in the room. He was loud and let’s say…boisterous (jolly, but with vitality). He looked you in the eye and made you feel like you were being listened to while you spoke to him. He was also hilarious and made people laugh as quickly as he could. He had a booming laugh himself. Vinny also knew how to stand up for himself. If customers were being shitheads in the pizzeria he would kick them out or even ban them in front of customers to make an example. Vinny had balls. Vinny was charming. Everybody liked him.

However, if you saw a picture of Vinny on the X timeline, he would be ridiculed for his fatness. The average looksmaxxer would do a facial symmetry analysis and declare he’s NGMI. Little do they know, this pizzeria also staffed a few very hot waitresses. After my first day on the job I quickly learned that two hot waitresses were currently fighting over Vinny. Oh, he also had a girlfriend of 4 years. Did the waitresses care? No. They still wanted to fuck Vinny.

Could a fat girl pull this off? Not in a million years. Not a chance. Doesn’t matter how fun she is. This is the cold hard truth but it’s a crucial difference between men and women that many men have either forgotten or never been taught.

It might sound like I’m making this up, but I’m not. I don’t make things up. There are other examples I could give, but I’m using Vinny as the example because even then I realized what it was that girls saw in him. Hot girls fought over Vinny because Vinny was fun.

Please don’t take me too literally. Looksmaxxing should be done within reason. You should be lifting no matter what. And if there’s a part of you that you’re really uncomfortable with then you should consider changing it. But I’m talking about the extremes. In most cases, men shouldn’t be spending too much time worrying about how they look. That’s what girls do.

You could have the most handsome face in the world. If you’re boring, uptight or uninteresting — it will eventually be over for you. Girls (high quality girls anyway) will eventually get bored because they’re going to realize there’s not much underneath that face you spend so much time on. If you spend too much time worrying about your appearance then you’re basically Kim Kardashian with a dick. There’s probably nothing interesting about you and you’re likely quite vapid. You’re probably very insecure, and you should be more aware of that.

If you’re not fun and don’t have your shit together then it doesn’t matter how much looksmaxxing you do. Until you’ve got those two locked down, you should stop looking at the mirror and start learning how to have a good time.